Kotex: The Pack
Description
The Pack, by Kotex, was designed to revolutionise menstrual health education in South Africa.
Starting with the design idea ’New Realities’, The Pack transforms menstrual education into an engaging, empowering experience. It fosters a sense of community and unity among students, representing all voices.
The brand name itself is both metaphorical and literal. It represents not only the relatable characters – Kiara, Thembeka, Amy, and Mia – who guide girls through their journey, but also the physical kit which equips girls with their first menstrual items. This reusable tin is designed to be sustainable and durable.
