Andrex

Description

Andrex is the UK’s number one toilet roll brand, part of Kimberly-Clark’s portfolio with a host of market-specific international brands.

With the new strategic platform ’Get Comfortable’, we elevated the iconic Andrex puppy - unlocking a previously static pack asset to connect with a new generation of consumers.

I was lead designer on the global redesign: brand assets and packaging portfolio. We worked with FCB London on the advertising and Rob Clarke on the logo evolution.