Andrex

Description

Andrex is the UK’s number one toilet roll brand, part of Kimberly-Clark’s portfolio with a host of market-specific international brands.

I was lead designer on the global redesign: brand assets and packaging portfolio. We worked with FCB London on the advertising and Rob Clarke on the logo evolution.

With the new strategic platform ’Get Comfortable’, we elevated the iconic Andrex puppy - unlocking a previously static pack asset to connect with a new generation of consumers.