Google for Startups

A collage of people collaborating at Google for Startups


Google for Startups is Google’s initiative helping startups at all stages to grow, by connecting them with innovative technology, relevant skills and the right people.

MultiAdaptor rebranded Google for Startups in 2018. We have worked on a number of subsequent briefs, including brand updates, programme-specific design and events.

Our core brand update elevates the new brand strategy, empowering the startup spirit, with additional assets and new layout styles. For selected programmes, we utilise and elevate existing graphic assets to create a bespoke look and feel. This was launched at their 2020 global partner summit.

A collection of Instagram squares used for Google for Startups
Two rolls of yellow and white Google for Startups branded tape
A collection of pages from the Brand book for Google for StartupsThe Google for Startups office in LondonA collection of photos from Google for Startups talks and eventsA collection of photos from Google for Startups talks and events